Marketing strategy has changed. The way we manage it hasn’t.
Once viewed as the arts and crafts department, marketing has now become the end-to-end owner of the customer experience. Our methods are sophisticated and our campaigns are complex, but our processes are lagging behind.
This operation gap causes missed deadlines, slipping KPIs, and demoralized employees. To bridge it we must transform not the work we do, but the way we do it. We must make marketing Agile.