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Job Description of Digital Marketing Expert
• 1-2 years of relevant work experience.
Job Description:
We are seeking an experienced and dynamic Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand visibility, customer acquisition, and revenue growth for our clients.
Responsibilities:
– Develop and execute digital marketing strategies across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising.
– Plan and oversee paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant networks, optimizing campaigns for maximum ROI and performance.
– Conduct keyword research, competitive analysis, and audience segmentation to identify target markets and optimize marketing campaigns accordingly.
– Monitor and analyze digital marketing campaign performance using analytics tools, such as Google Analytics, to measure key performance indicators (KPIs) and identify areas for improvement.
– Manage and optimize SEO strategies to improve organic search visibility, keyword rankings, and website traffic for clients in the Rummy and Poker industries.
– Collaborate with content creators to develop high-quality, engaging, and SEO-friendly content for websites, blogs, social media platforms, and email campaigns.
– Oversee social media marketing efforts, including content creation, community management, influencer collaborations, and paid social media advertising.
– Develop and implement email marketing campaigns to nurture leads, increase customer engagement, and drive conversions.
– Monitor industry trends, consumer behavior, and emerging digital marketing techniques in the iGaming and poker sectors to identify opportunities and stay ahead of the competition.
– Manage relationships with external agencies, vendors, and partners to ensure the successful execution of digital marketing initiatives.
– Stay up-to-date with industry regulations, compliance guidelines, and best practices specific to the iGaming and poker industries to ensure marketing efforts are in line with legal and ethical standards.
Requirements:
– Proven work experience as a Digital Marketing Manager
– In-depth knowledge of digital marketing channels, strategies, and best practices.
– Experience with paid advertising platforms, such as Google Ads, Facebook Ads, and other relevant networks.
– Strong understanding of SEO principles, keyword research, and website optimization techniques.
– Proficiency in web analytics tools, such as Google Analytics, to track, analyze, and report on marketing performance.
– Familiarity with email marketing platforms and marketing automation tools.
– Excellent written and verbal communication skills, with the ability to create compelling marketing content.
– Creative mindset with the ability to think strategically and develop innovative digital marketing campaigns.
– Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
– Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines.
– Strong leadership and teamwork skills, with the ability to collaborate with cross-functional teams and manage external relationships.
