A maker and distributor of supplements are wixin. They want to raise public awareness of health issues. All aspects of human health, including the body's physical, emotional, nutritional, and sexual well-being, are in the spotlight.

Experts with more than 15 years of expertise are on their team of dietitians. The majority of the components they employ in the production process are safe for use in laboratories and are natural. They have the ideal course of action available for you, whether you want to grow muscle or lose weight.

The company has a large number of product listings on its eCommerce website. To establish a strong online presence and establish connections with the appropriate audiences, they set out to improvise social media platforms. They also gave us instructions on how to employ different campaigns to increase conversions.

Objectives

The customer wanted to increase Instagram engagement and brand recognition through the social media campaign. The main social media platforms utilized in the marketing strategy were Facebook and Instagram. The number of followers on their Instagram handles served as the scale we used to evaluate the campaign's effectiveness.

During the implementation process, there were obstacles to overcome.

On social media sites, there was a lot of rivalry for this particular topic. To stand out and attract customers' attention, a powerful marketing plan was necessary. The main difficulties we ran across during the installation phase are listed below.

- Identifying the traits of the target audience.

- Understanding the needs of the client.

- Constructing a polished social media user interface.

- Identifying their rivals and creating a brand identity.

- Utilizing inventive marketing strategies to capture the interest of the target market.

Implementing the Social Media Marketing Plan Step by Step

The implementation of the marketing plan requires a social media marketing strategy. It offers the executive team a schedule so they can make sure the marketing campaign is carried out step-by-step. Here is the procedure we devised to guarantee the implementation's success and meet their marketing objectives.

Analysis of Requirements

Developing a marketing plan requires an understanding of the client's needs. To gain a thorough grasp of the customer's needs for the project, we conducted interviews with both the client and the major business prospects. Here are a few of the queries we put forward during the study.

- What characteristics describe your intended market?

- Who poses a direct threat to you?

- What are your main channels of distribution?

- What kind of content does your target audience prefer?

Their Content Inventory analysis

To know where we stand, the present content inventory has to be examined. It helps companies to develop a content marketing plan and identify existing content activities' shortcomings.

We deleted the content that had already been posted on their social media channels. The photographs, descriptions, and hashtags they utilized were the main factors we concentrated on. It allowed us to recognize the obstacles customers would encounter and remove them to improve the user experience.

Competitive research

Analyzing a competitor's content inventory is the process of doing competitive analysis. It helps social media marketers to comprehend the strategies companies employ to draw in their target market. It functions as a window into the marketing plan of the rival.

We first generated a seed list of the probable rivals. The following stage was to narrow down the list depending on how relevant each was to the client's website. After this procedure, we faced five direct rivals. We then started looking at their marketing approach. The theming and the material they created for the social media platforms were the main factors we concentrated on.

It allowed us to identify the gaps in the existing social media material for this particular niche that had been produced.

Enhancing the social media profiles and beginning content creation

The main item on which one should concentrate while using social media platforms is content. The effectiveness of a marketing plan is determined by the content's quality. We were able to identify the gaps in the social media material that was previously available thanks to the competitive analysis.

For social media networks to attract user attention, original material is crucial. Gap analysis helped us generate original content ideas and give the visitors something of value. The bio was yet another specific area to pay attention to. On social networks, it is the first thing a visitor sees. We improved the user experience by working on all facets of the social media interface.

Monitoring consumer behavior and boosting conversion rates

After the customer accesses the social media accounts, it is up to the quality of the material to convince him to follow the account. There are several reasons why a person would visit a social media account and then leave immediately.

To comprehend the challenges users encounter during the engagement process, we monitored real-time consumer activity. Then, we worked to get rid of them and deliver better outcomes for higher conversion rates. The foundation of SMO is user experience. It boosts customer involvement and aids companies in achieving their marketing objectives.

Results

Over a very short period, there was very good traffic on all their social media platforms and it was all because of our strategy and a proper roadmap according to their niche.