Case Study Information

 

  • Project name: Sattva Yoga Academy
  • Category: SEO
  • Client: Anand Mehrotra
  • Complete Date: Ongoing

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Sattva Yoga Academy

"In this case study, we explore how our SEO services helped Sattva Yoga Academy, a leading yoga school in India, achieve significant organic growth and enhance its online presence. By implementing a tailored SEO strategy, we were able to drive targeted traffic to their website, increase their search engine rankings, and ultimately generate more traffic on their website."

 

About Sattva Yoga Academy

SATTVA YOGA ACADEMY offers the world's most complete, integrated approach to the teachings of the Yog-Vedantic Tradition. Sattva means "complete" in Sanskrit. Sattva Yoga Academy follows this route. Sattva Yoga teachings were formed in the Himalayas after years of study and inquiry, with roots in the ageless Vedantic and Tantric Traditions. They provide Yoga Teacher Training of 200, 300, and 500 hours, as well as Master Level Teacher Training. They also offer many more advanced yoga classes through their devoted staff of yoga teachers, as well as its founder and master teacher. Their programs are meant for students who want to dive deep into yogic teachings and discover the authentic and sacred teachings of the Himalayan Yogic Tradition. It is the only school in the world that provides authentic Himalayan Yog-Vedantic Teachings. Sattva Yoga integrates all basic yoga practices and teachings in a profoundly comprehensive and effective manner. The technique integrates current scientific progress as well as mind-body research.

What Sattva Yoga Academy wants to have:

They hope to establish itself as the top yoga teaching institution, offering the best guidance to its learners.

They seek to establish a brand presence on social media platforms to increase the perceived legitimacy and level of trust.

In order to reach out to more people and grow their business, they want to obtain fresh leads for the services they are offering.

KPIs concentrate on producing online leads and online engagement.

 

Obstacles we had to overcome

Despite having a strong foundation in digital marketing, we nevertheless encountered certain difficulties when providing them with our services. The difficulties we encountered while servicing them are listed below.

- Content Optimization

The problems that were preventing the website's content from being seen organically were found and fixed.

- Missing CTAs

We pinpointed the ideal locations for CTA placement to assist our clients in achieving their objectives.

- Incorrect navigation

Fixing Poor navigation made the website user's access to the current material ineffective.

- Quality backlinks

We had to investigate the best places to create high-quality backlinks for the client's website so they could improve their search engine rankings.

- On-page problems

After doing a website technical analysis, correcting on-page and other technical issues.

- Strong market

Their market was quite crowded, and ranking in it was challenging.

- Trying to speed up websites

We had to speed up their website in order to improve user experience. We had to address the problems that led to the website loading slowly.

- Tracking Google updates

According to Google's algorithms and upgrades, we had to adjust our strategy.

 

Our approach

Our major plan of action was to assist our clients in resolving technical issues and troubleshooting general concerns with web marketing. The rough edges on the work site must first be rounded off.

- Thorough web analysis

We began by performing a thorough website study, which included an audit of the website. On the basis of our client's advertising business, we next conducted keyword research. We identified the search terms that people would use to look for an advertising agency online.

- UI/UX suggestions

We offered UX/UI recommendations that might improve our client's business's online appearance. We achieved this by improving user experience and website performance.

- Fixed on-page issues

In order to correct on-page problems including HTTPS errors, 401 (Unauthorized), 403 (Forbidden), and 404 (Not Found), our team performed a technical assessment of the website.

- Optimizing the content of websites

For their website and services, our content writers started generating highly optimized material. When writing the content, we focused on their services rather than their advertising. In addition to this, our approach called for examining competitors' marketing plans and content creation techniques in order to keep our clients one step ahead of the competition.

- Snooping on competitors

We employed all of the effective strategies, such as closely monitoring their rivals to determine which technologies they are utilizing and at what stage they are superior. We looked at their display commercials, looked at how well-known their rivals were, etc. This enabled us to put fresh ideas into practice.

- Introduction of CTA

We used a variety of CTAs, such as those that asked users to answer questions or fill out forms, generated leads, offered free trials, etc.

- Frequently creating links

We create high-quality links by guest blogging, frequent social media posting, links from reliable websites, etc.

- Individualized SEO approach

According to the needs and expectations of our client's business, we developed and put into action special strategies with the aim of becoming the best SEO services company in India. Their company objectives were the main focus of our unique SEO approach.

- Identifying opportunities and shortcomings

Wherever there were holes, we identified them and made edits, such as adding the desired keywords to the page's titles and meta descriptions.

Results

As the best SEO service provider in India, our outcomes were better than expected. The campaign had over 15,000 website views in the first few months after the website and social media accounts were operational, over 4,000 of which were for content. This resulted in over 140% more leads at an exceptional 45% conversion rate. Additionally, we evaluated a wide range of creatives, generating some illuminating information on the visual marketing materials that connected with viewers the strongest.

If you are looking for professional SEO services in India, Contact us because We work hard to analyze the website, optimize the keywords, and address any technical problems.