Client Review

We operate in a specialised sector of the market and few people were aware of it, showcasing our services was a difficult challenge for us. We were able to produce high-quality material but connecting with the audience was difficult to reach. The Requisite Rankings team does an incredible job, and their expertise has helped us draw in more customers.

About ace prefab

For nearly 20 years, ACE-BUILDERS & ENGINEERS has been producing prefabricated homes and pre-engineered structures. The business is one of India's pioneers in the production of prefabricated buildings and has on-site resources for designing, producing, and constructing a variety of prefabricated structures that are frequently employed by the military and other governmental agencies. With a registered office in Chandigarh and a production plant in Derabassi (Mohali), Punjab, they have a cutting-edge ISO Certified manufacturing facility and internal design and project management teams who collaborate to preserve the best quality of the manufactured items.

Client requirements:

The main customer need was to boost sales while lowering PPC. These are the campaign goals that we defined based on the information from the requirement analysis.

- Developing a social media plan to significantly reduce PPC.

- Boosting sales using social media channels.

- Continually reviewing the campaign to raise its standards.

How will the campaign be planned?

PPC reduction was the project's main need. We chose to utilize Facebook as the main social media channel to assist the PPC campaign after carefully considering the target market and the client's company strategy. Here is a detailed account of how we organized the campaign:

- Compiling necessary data and comprehending customer needs.

- In the first two weeks, we concentrated on branding to better understand audience preferences.

- Creating thorough advertisements to attract the target market's attention.

- Designing an advertising strategy on Facebook.

- Following the campaign's development and making adjustments as needed.

- Modifying the bid quantity to keep the campaign budget intact.

Major Obstacles

For e-commerce companies, Facebook is the most popular social media site. On Facebook, there is fierce rivalry for users' attention. To stand out and attract the attention of the target audience, it was crucial to do something novel. The difficulties we ran across while carrying out the marketing effort are listed below.

Identifying the Target Market

The target market for e-commerce enterprises has a wide range. Most of whom are drawn to inexpensive goods. But the expense of handcrafted clothing is high. Finding an audience that values high quality over low cost was crucial. To gain a thorough grasp of the prospective business opportunities, we placed emphasis on factors like audience demographics and interests.

Interests of the Target Audience

Finding the proper keywords was one of the most difficult challenges. To support Facebook paid marketing, the appropriate term must provide the ad access to the target demographic and be reasonably priced. We made u

Choosing the Types of Campaigns

In order to maximize the effectiveness of Facebook paid marketing, selecting the appropriate campaign was also crucial. After learning about the client's company strategy, we made the decision to launch a Brand Awareness campaign to learn more about customer tastes. We chose to employ the conversion & the catalog campaigns to boost their Facebook sales based on the consumer preference information we learned from the brand awareness campaign.

The Campaign's creation

One of the most challenging obstacles was creating a campaign. To create a complete campaign, we had to use the information from the requirements analysis and the key characteristics that defined the target population.

Competitive Research

One of the keys to a successful campaign is figuring out the preferences of the target audience. It is the essence of competitive analysis. We identified the patterns that the customers in this particular segment favored after examining the marketing tactics of a few rivals. The following phase was to apply the lessons learned from the competition analysis to raise the standard of the current campaign. It covers aspects of the target population as well as the type of advertisements, images, and interests.

Keeping an eye on and enhancing the campaign

The live campaign proved challenging to monitor. To ensure the effectiveness of the Facebook marketing campaign, we monitored the appearance of the advertisements on important keywords and tried to get rid of negative terms. The keywords we targeted were being targeted by a number of well-known rivals, so in order to stand out from them and succeed in the marketing campaign, we had to raise the quality of the advertising.

Managing the Bid Amount and the Campaign Budget

The client's provided budget was limited. The bid amount has to be kept under control. To manage the campaign's budget, we conducted statistical analysis to find the best time to broadcast commercials. To reduce the campaign's budget, we also set the maximum bid value at the level of the ad set.

Results

Our analytics and leadership teams worked together to achieve these outstanding outcomes. The members of our web analytics teams did their best to comprehend customer preferences and used data to establish the specifics of the marketing strategy. On the other side, our PPC executives use the analytical information to make sure the marketing campaign is implemented successfully.